Happy New SEO Year.

Μετά από μερικές σόδες, λίγο simeco και συνεχίζοντας το consistent Job Hunting, έψαξα τα πρώτα αξιόλογα tweets στο Timeline μου, σχετικά με τον απολογισμό του 2012. Το μάτι μου έπεσε πρώτα στα 50 Most Memorable Tweet of 2012 . Είχα ξεχάσει αυτό :

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Αλλά δεν θα μπορούσα να ξεχάσω, την γκάφα της GAP κατά την διάρκεια του Τυφώνα Sandy :

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Anyhoo, σε έναν απολογισμό απλών και πάντα επίκαιρων ερωτημάτων στην διάσταση του SEO, ίδρωσα αλλά βρήκα τις απαντήσεις που ήθελα. Απαντήσεις τις οποίες πολλοί individuals αλλά και πελάτες διαφημιστικών εταιρειών, διαθέτουν χρήμα ως μέρος της Στρατηγικής τους, αλλά δεν γνωρίζουν βασικά πράγματα. Με είχε βοηθήσει αρκετά και ένα παλιό Executive Summary της Mindworks. 

What are Top SEO ranking factors?  – Quality of content on the webpage, quality and quantity of backlinks to the webpage, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the webpage.

What is CTR ? Its a way of measuring the success of an online advertising campaign for a particular website. The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage. For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1%.

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Which are the most important areas to include your keywords? – Page title and Body text are the most important areas where we can include keywords for the SEO purpose.

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What are webmaster tools? – Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.

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What is keyword proximity? – Keyword Proximity is a measurement criteria of the closeness of the keywords within the Page Title, Meta Description and Body Text.

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What is the Difference Between Google Panda and Penguin Update? – 
Panda Update – This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.
Penguin Update – This Update was designed to remove/down the websites from index which were doing much more that white hat optimization like creating too many low quality backlinks, use of aggressive exact match anchor text, overuse of exact match domains, blog spam and low quality article marketing, keyword stuffing etc.


 

Δεν είναι το “βουνό”, αλλά ένα δέντρο, από όσα τρέχουν πίσω από το SEO. 

Happy lucky 2013 !

 

 

 

 

 

 

 

 

 

 

 

2 Comments

  1. Web Rookie

    I hope that too. And i also hope, that people will get more familiarized with these technics.

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